01
Race car lettering & numbers
Custom lettering, number styles and classic or contemporary racing typography.
INDEPENDENT CREATIVE STUDIO / RANCHO SANTA MARGARITA · ORANGE COUNTY
Racing Graphics
& Custom Liveries
Original race car lettering, livery concepts, sponsor graphics and motorsports identities for teams, drivers, builders and racing enthusiasts.
DESIGN THAT DRIVES BRANDS FORWARD
STRATEGYDESIGNART DIRECTIONBRANDING
01 / THE APPROACH
DRIVEN BY DESIGN.
BUILT FOR IMPACT.
A successful racing identity should be recognizable at speed and consistent everywhere it appears—from a race car door to the team's apparel, trailer and paddock graphics.
Sully Creates combines automotive illustration, brand thinking and production-minded design to develop lettering, race numbers, liveries and visual systems. Actual wrap fabrication, application and helmet painting can be coordinated separately with qualified specialists.
From the starting line to the pit lane, make every graphic count.
02 / CAPABILITIES
WHAT WE CAN CREATE.
02
Livery design concepts
Illustrated vehicle mockups, colors, stripes and full visual directions.
03
Sponsor layouts
Sponsor hierarchy and placement concepts built from supplied logos and requirements.
04
Racing team branding
Team marks, brand systems and coordinated applications for merchandise and signage.
05
Helmet graphics concepts
Original designs prepared for a qualified helmet-painting professional.
06
Trailer & crew graphics
Pit-trailer artwork, crew apparel and supporting team visuals.
03 / EXPERIENCE
BIG-BRAND THINKING.
DIRECT COLLABORATION.
I'm Shawn Sullivan, an independent creative professional based in Rancho Santa Margarita, California. My background spans agency and in-house work across branding, advertising, digital experiences and production.
My creative experience includes projects involving Nissan, Infiniti, Chase, Visa, United Airlines, Samsung, Mastercard and Wilson. I bring that breadth of perspective to businesses looking for an experienced, hands-on creative partner.
FEATURED WORK / LUXURY CARD TRAVEL
FROM PRINT TO DIGITAL.
Designed and launched a digital travel experience for audiences in the U.S. and Japan, bringing searchable access to thousands of partner properties while reducing reliance on costly print production.
BRAND EXPERIENCE · USER EXPERIENCE · DIGITAL DESIGN
04 / SERVICE AREA
SOUTH ORANGE COUNTY.
AND BEYOND.
Racing graphic design based in Rancho Santa Margarita, serving Orange County and Southern California, with remote collaboration for teams and drivers beyond the area. Final production and application are separate from the creative design service.
05 / MORE WAYS TO COLLABORATE
EXPLORE MORE SERVICES.
START THE CONVERSATION
READY TO DRIVE?
Original thinking. Proven experience. No off-the-shelf solutions. From first concept to final execution, design that moves your business forward.
LET'S CONNECT